Did you know 4 out 5 customers use search engines to look for local information they need? That’s a whopping 80% of your audience that you don’t get if your SEO is not right. Online visibility via SEO is a make or break situation for any business.
But how do you want to know if your optimization efforts are working?
The solution to figure this out is an SEO audit. Conducting a site analysis is a crucial step in finding the state of your optimization, and how much more you can do.
Is there a real need for an SEO website audit for your business? We say yes, and here are 15 reasons why:
- 1 What’s Your SEO Score?
- 2 1. Helps Plan for the Future
- 3 2. Keep Up with Algorithm Updates
- 4 3. Know If You Are Performing Webmaster Best Practices
- 5 4. Find Your Website’s Errors
- 6 5. Find the Good, Bad and Toxic Backlinks
- 7 6. Disavow Broken Backlinking
- 8 7. Learn Which Rules Are Effective
- 9 8. Update Your Older Content
- 10 9. Know Which Fresh Content You Can Make
- 11 10. Understand Your Competitors
- 12 11. Improve Your Site’s SEO Efficiency
- 13 12. Insights About Your Website’s Weaknesses
- 14 13. Find Your Key Performance Indicators
- 15 14. Know Your Site Structure
- 16 15. Understand Your Website’s Full Visibility
- 17 This Is Why You Need An SEO Audit
What’s Your SEO Score?
Enter a web page address and the keyword or search term you’re trying to rank for.
1. Helps Plan for the Future
A full SEO website audit gives you a complete plan for now and the future. This gives you an accessible, actionable data you can use in many different ways.
If you want search engines to be able to read your page and find relevance, auditing is the right direction. The sole point of search engines is to provide accurate, relevant information. If your website can show that to the likes of Google, you’ll be good to go.
2. Keep Up with Algorithm Updates
Search engine algorithms are changing at a constant pace. They keep on trying to improve the experience for their customers. You’ll never catch them without changes for long.
In 2018 alone, Google changed its algorithms by as many as a dozen times. Of the dozen changes, Google dropped some of the most valuable ones. These include the Mobile-First update and the Brackets Core Update.
The Mobile-First algorithm gives extra power to websites. If they have a mobile-ready version of their website, they get preference.
From ways to boost links to on page website changes, a site audit is there. It makes sure your site adheres to the latest standards. Without it, you’re bound to lose traffic and visibility in search engine results pages (SERPs).
3. Know If You Are Performing Webmaster Best Practices
As a reference to the first reason, an SEO website audit can confirm if your website is following the best practices within SERPs. Google Webmaster Tools publish such with regularity.
Google provides general SEO guidelines on how to perform best practices. Doing so will help Google find, index and even rank your site up higher. A proper site analysis can compare and contrast what you have on your site.
Having good knowledge of what On-Page website optimizations you have can help. This lets you boost your page authority. It can even improve your traffic once you do the changes you need to do.
Are you aiming to boost links going to your landing page? Do you want to stay up top? Using a website auditor can help make the job easier.
4. Find Your Website’s Errors
During a session with your website auditor, you might find various errors. They are crucial on every indexing stage of your website. If your Google ranking dropped, this audit could help you understand why.
This is how Google finds your content, and how it ranks it. Site auditing can list all the errors available to you and suggest the right fixes.
There are many websites with many redirects and 404 errors. These can hurt your visibility, as Google dislikes dead links. Find them with an audit and remove them from your site.
You can also find errors that both have major and minor impacts on your site’s traffic. You’re providing diagnostics to your website when you request for website audits. Fixing them afterwards help improve your relevance online.
Backlinking is one of the strongest off-page factors for search engine optimization. It can improve or kill your page ranking, depending on how many good backlinks and bad backlinks you get.
Backlinking is not all about getting links from everywhere. Good backlinks are crucial to gaining positive authority. Bad and toxic links, however, can weigh you down instead.
A solid SEO website audit of the sites that link back to you can show if you are getting toxic links, if you’re getting good links, and what’s your dofollow to nofollow ratio.
Once you learn from your SEO audit if you are getting good or bad links, it’s time to act. The next step you’d want is to remove and disavow these links.
Through a professional website auditor, you can get proper disavows. You can then send them to Google.
The idea of disavowing links is simple. If you filter all the toxic links and wait for your site to receive a new crawl, you can improve your current status. Google cares if you have many good backlinks, at most because links pass authority.
Bad authority sites linking to you can give their bad link reputation. It’s best to remove them as soon as possible to remove any adverse effects. An SEO expert can do the job through an audit.
7. Learn Which Rules Are Effective
SEO fluctuates on a year to year basis. What is acceptable two years ago is not something useful now. That’s why SEO websites tend to announce trends. These depend on the needs of the market and announcements done by SERPs.
What counts as good SEO in 2015 may not have any value this year. Changes in rules mean you need to change details on your site as well. You can only determine this if you do an SEO website audit.
A good example of this is the meta description. This is the information that shows up in your Google search results.
By all means, Google notes that the meta description cannot affect your rankings. Even then, it is valuable beyond search engine optimization as it acts as your organic ad copy. This means it is more of a branding piece that a keyword ranking factor.
If you use this example, an on-page website audit can see which pages have proper meta descriptions. It can find which ones do not have and which ones need further updates.
8. Update Your Older Content
It is common for many business websites to have outdated content. This is true for brick and mortar and online businesses alike. This creates a security risk, which Google can flag and reduce visibility.
With a proper website auditor, you don’t only find the outdated content that you have on your pages. You also find content that needs further work.
Depending on the industry and audience, your content may work better. All you need to do is add newer, fresher information.
Search engines love updated content. Their goal is to provide up-to-date information to their searchers. It should be something that is relevant to their users.
If you have older pages that have great SEO, update them! An SEO website audit can find them and help you bring in new information.
9. Know Which Fresh Content You Can Make
While we’re on the topic of SERPs liking fresh content, it’s useful to have new content as well. An audit is not all about what content you have that is boosting links. It can also help you find what is not working and make it function.
Content is king. Finding which material provides more traffic to your website is valuable data.
If people are searching for something, the smart way is to give them more of it. Funnel the traffic with more content and get better conversions.
10. Understand Your Competitors
A comprehensive site analysis is useful in creating comparisons. You want data between you and your competitors. Details about your website can be set side by side with direct competitors in the market.
Data gives you an insight into which areas of your current optimization efforts work. You also learn which ones should receive help like boost links.
Competitive analysis is crucial if you want to succeed. By active discovery of what your faults are, you prevent further issues.
If you know what your competitors do wrong, you can carve a niche for yourself. This niche can funnel more traffic to your website.
There will be areas where the competition is not doing well. Start taking small victories in areas that you can take. Start moving into bigger keywords and even bigger audiences.
This analytics data is only possible if you have a website auditor.
11. Improve Your Site’s SEO Efficiency
On page website analytics is also useful when you’re trying to find out the full efficiency of your SEO. Optimization costs time and money. Having a robust, efficient SEO method is an excellent way to dial in your efforts.
Efficient SEO work is the hallmark of a great marketing team. If there are ways to reduce the full tasks your team needs to do, doing so gives you more leeway on which factors to target better. This will improve the effectiveness of your optimization work.
The value of efficient search engine optimization comes from insightful data. Learn what areas of your website can give you the biggest jump in rankings through a website auditor. This differentiates the good sites from excellent ones.
12. Insights About Your Website’s Weaknesses
Much like how you want to find your strengths, here’s the truth. A complete site analysis will also reveal your weaknesses as a business.
There will be areas that you will not do well. That’s realistic, considering focused SEO efforts are the ones that bear fruit in the long run.
Even so, knowing your website’s weaknesses lets you find ways to act on them. This is data that you should prevent search engines and your competition from taking advantage. You can also create future actionable goals to address them.
13. Find Your Key Performance Indicators
Key performance indicators are details that denote if your job is bearing fruit or not. These are analytics data at most, showing goals that you meet. They signify your success or failure, depending on your actions.
Beyond work that boost links, here’s the deal.
Once your SEO website audit reveals improvements, you will see what KPIs fit you as well. It shows you the right statistics and the correct data. This will then give you further knowledge of what needs more focus.
14. Know Your Site Structure
Our discussion so far has set emphasis on what you can do and what insights an on page website analysis can give you. With all the goal setting and action planning, we overlooked something. This is one of the most obvious benefits that you get from a website auditor.
We’re talking about understanding your site’s full architecture.
Here’s the thing, Google likes it when content is there to appeal to average human users. Any competent digital marketing consultant will tell you this. They would want you to write content for humans as a priority.
Even then, it doesn’t hurt to create a site structure that is easy for search engines to crawl.
A crucial balance between setting a structure for user experience and architecture for secure site crawling is possible with sound SEO website auditing.
15. Understand Your Website’s Full Visibility
Knowing the full visibility of your platform through an SEO audit is necessary. It lets you set up proper measures. These help you and your people address and drops in KPIs.
If you want to address issues in areas such as rankings and site traffic, knowledge of areas to target is foolproof.
Errors are true red flags, sure. Even then, you would want to go beyond these problems. Look for everything, from the major system and page errors to minor inconsistencies.
Keep in mind that Google cares for the small things too! This includes little details like URL structure issues and grammar mistakes. It’s vital to stay authentic in the approach of your content.
With on page website analytics, you will find most of these and help you tackle them.
This Is Why You Need An SEO Audit
Insights on online marketing and SEO are crucial to success. Data is power, and information is the best weapon you can have when it comes to making your website a success.
An SEO audit is the best approach you can do to find the information you need to stay relevant. Beyond the machine learning, improvements in search engine algorithms and updates to SEO trends, you need this knowledge.
Do you need someone who can help you with your site analysis and provide you with the blueprint to visible success? Let me help you!