Ranking on the first page of search engine results is among the goals to achieve when maintaining your brand’s online visibility. As much as you want people to find your site, you should expect the search ranking to change from time to time.
With good SEO (search engine optimization) efforts, your site can be seen by consumers looking for services/products similar to yours.
To avoid hurting your site’s search ranking, you need to know what causes it to drop. You also need to know how to address those issues.
As an experienced SEO specialist, I’ll discuss 27 reasons why your website search ranking may have dropped.