Author: Ruben de Vries

You need help with your dropped Ranking in Google? This page will help you!

Ranking on the first page of search engine results is among the goals to achieve when maintaining your brand’s online visibility. As much as you want people to find your site, you should expect the search ranking to change from time to time.

With good SEO (search engine optimization) efforts, your site can be seen by consumers looking for services/products similar to yours.

To avoid hurting your site’s search ranking, you need to know what causes it to drop. You also need to know how to address those issues.

As an experienced SEO specialist, I’ll discuss 27 reasons why your website search ranking may have dropped.

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Did you know 4 out 5 customers use search engines to look for local information they need? That’s a whopping 80% of your audience that you don’t get if your SEO is not right. Online visibility via SEO is a make or break situation for any business.

But how do you want to know if your optimization efforts are working?

The solution to figure this out is an SEO audit. Conducting a site analysis is a crucial step in finding the state of your optimization, and how much more you can do.

Is there a real need for an SEO website audit for your business? We say yes, and here are 15 reasons why:

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Content may be king, but not all content marketers are reaping the rewards.

Only 39% of marketers have a documented content marketing strategy. That’s according to the Content Marketing Institute’s 2019 benchmarking survey. Meanwhile, 65% of the most successful content marketers do have a documented strategy.

That means 61% of marketers are producing content on the fly. This may work for startups and small businesses, but it can get out of hand quickly.

Without a documented content strategy, you run the risk of overloading your website with unoptimized, untargeted content.

This content doesn’t necessarily harm you. But it doesn’t help much either. If you have broken links, SEO errors or duplicate content on your website, however, these things could affect your search rankings.

It’s time to document your content strategy. But before you do that, you need to do a content audit.

If you want to learn why and how to audit your website’s content, follow the guide below.

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